In 2010, Elisa Rivera embarked on a new project together with her son Eduardo Rivera, partnering with him to launch the first EDUARDO RIVERA store. She brings to the brand and stores her invaluable depth of experience and creativity, expanding her influence to a new, broader fashion market. The result is impeccable fashion with beautiful cuts, which appeal to clients of all types, ages, nationalities and styles.
Eduardo Rivera studied Economics and Business Management and then he specialized in Fashion Design at London’s Saint Martins, but started his career working as investment funds consultant in Mexico and Japan.
Back in Spain he decides to colaborate in familiar business with her mother, creating in a short time their first women brand ENE de Rivera wich will grow through Europe getting up to 300 sale points and being represented in London, Moscow and Madrid showrooms.
2008 would be the beginning of a new fashion brand for an urban man, with cultural concers and insterested in style. His first collection Artist Have More Fun was well received in Tranoi (París) getting very positive reviews. After that the brand is positioned quickly in the best european multi brand stores.
As economical situation starts to change he decides to develop his own stores under the brand EDUARDO RIVERA, making room not just for his collections but also for every single piece he likes from other brands and designers.
In the present, EDUARDO RIVERA has finally turned into ELISA & EDUARDO RIVERA, meeting both women and men collections in the same sale point, enriching the customer experience and empowering the positive and firm evolution the company is living.
ELISA & EDUARDO RIVERA four stores are located in the main city center: Gran Vía-Chueca, Puerta del Sol, Malasaña and, in the north, Zielo de Pozuelo (Pozuelo de Alarcón, Madrid). And it is scheduled a new opening in Majadahonda (north of Madrid).
SPAIN AS A BRAND CONCEPT: DESIGNED AND MADE IN MADRID
Both Elisa and Eduardo bet hard on Spain as a brand and a quality concept. This is the corner stone to develop their creative activity, exemplified in their atelier, located 40 min from Madrid, in San Agustin de Guadalix, where every garment is cutted, fitted and supervised to send prototypes to their own stores and then start to produce in Madrid and Toledo specialized factories in exclusivity. Working this way, design and production has its origin in Spain and remain there. Footwear and a selection of handbags are produced in Italy and Portugal, under the same quality standars we demand for our Spanish production.
Brands as Blauer, Premiata, Reptile’s House and Hudson complete this fashion concept both mother and son work at their stores.
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